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Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
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Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
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Gillette: get woke, go broke? How Gillette's "woke" advertisement stifled their parent company's growth - Jody Bruchon
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Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
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